BENEFITS OF BRANDING YOUR TRADEMARK

2019-07-25T08:51:26+01:00

Brand is a term we are not only familiar with, but perhaps fond of too. When spoken in the context of a product/service, if a brand is popular, it immediately leads to an impression of ‘something amazing’ or ‘something different’. The Oxford dictionary defines a brand as “A type of product manufactured by a particular company under a particular name”. In other words, a brand serves as an indicia of ownership, quality, product kind, etc. Let’s say, Amazon! Immediately, what strikes us is, their product delivery on time, range of product offerings, cash on delivery option, great replacement policy and [...]