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BENEFITS OF BRANDING YOUR TRADEMARK

2019-07-25T08:51:26+01:00

Brand is a term we are not only familiar with, but perhaps fond of too. When spoken in the context of a product/service, if a brand is popular, it immediately leads to an impression of ‘something amazing’ or ‘something different’. The Oxford dictionary defines a brand as “A type of product manufactured by a particular company under a particular name”. In other words, a brand serves as an indicia of ownership, quality, product kind, etc. Let’s say, Amazon! Immediately, what strikes us is, their product delivery on time, range of product offerings, cash on delivery option, great replacement policy and [...]

BENEFITS OF BRANDING YOUR TRADEMARK2019-07-25T08:51:26+01:00

WITHDRAWAL OF AN INDIAN PATENT APPLICATION

2019-07-25T08:52:24+01:00

As per the provisions envisaged in the Indian Patent Act, 1970, a patent application may be voluntarily withdrawn at any time after filing the application. However, the same should be done before the grant of a patent by making a request in the prescribed manner. The withdrawal of an application may be primarily classified to be requested at two stages. The details of these stages are as under: 1. Before publication: As per Section 11A (3)(c), a patent application may be withdrawn within 15 months from the date of application or date of priority of the application, whichever is [...]

WITHDRAWAL OF AN INDIAN PATENT APPLICATION2019-07-25T08:52:24+01:00

PROFIT MULTIPLIERS FOR SMEs: TRADE MARKS & SERVICE MARKS

2019-07-23T10:19:32+01:00

Let's start right with a question - what strikes you when you see an arrow on a shoe or a purple color wrapper on a chocolate? No marks for guesses! This is exactly what is the purpose of a trademark. A trademark can be a mark, logo, sign or any indicator which is capable of distinguishing the goods or services of one enterprise from those of other enterprises to a consumer or a potential consumer. Typically, trademarks function to protect a consumer from being mislead. For example, when buying Coke, a consumer knows that the consumer is buying a product [...]

PROFIT MULTIPLIERS FOR SMEs: TRADE MARKS & SERVICE MARKS2019-07-23T10:19:32+01:00